Who this article is for: Shopify merchants who want to learn how to use Keyword Studio inside the Plug In SEO app, specifically the new Per-Page Keyword Scan feature. What you'll learn: You’ll learn the steps to use Keyword Studio’s new per-page keyword scan in Plug In SEO, generate ideas, manage statuses, and add keywords with Expert Mode. |
In this article we'll cover
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Why Keywords Still Matter in 2025 – and How the New Keyword Studio Takes It Further
Having a website is no longer enough—billions of pages compete for attention, and keywords remain the backbone of online visibility. They connect what your audience is searching for with how your content gets found.
Why Keywords Matter
Keywords help search engines understand your store and match it to the right intent. But guessing isn’t enough—you need to know how customers phrase their needs. A bakery, for example, shouldn’t just target “bread” but terms like “best gluten-free bakery near me.”
Data-driven tools remove the guesswork, showing search volumes and competitiveness to prioritize realistic terms. Long-tail keywords may attract fewer visitors, but they convert better than broad terms.
From Theory to Practice
That’s where Keyword Studio comes in. Its new per-page keyword scan helps Shopify merchants go beyond theory—finding page-specific opportunities, refining strategies, and applying keywords where they make the most impact.
From Store-Wide Insights to Page-Level Precision
Keyword Studio used to scan entire stores for keyword opportunities—an incredible time-saver compared to doing everything manually. But many merchants wanted to go deeper into specific product pages or collections, not just the whole shop at once.
That’s why we introduced per-page keyword scanning.
Now you can zoom in on any single page—whether it’s a best-selling product, a high-traffic blog post, or a collection you want to promote—and get keyword insights tailored to that page.
Think of it as switching from a telescope to a microscope: you still see the big picture, but with sharper focus on the details that matter most.
How the New Feature Works
Using the new per-page keyword scan inside Keyword Studio is simple and intuitive.
Choose the Per-Page Section
Inside Keyword Studio, you’ll see two main areas: the Global view, which scans your entire store, and the new Per-Page view. Select the per-page section to start working on a specific product, collection, or blog page.
Select Your Page
From there, pick the exact page you’d like to optimize. This could be home page, a best-selling product or any page you want to rank better.
Pick Your Approach
Once you’re inside the page view, you have two options:Generate New Ideas – The app scans your chosen page and suggests keyword opportunities based on real search data like monthly volume and competitiveness. After ideas are generated, you can:
Click on the keywords you want to keep.
Confirm them by pressing the green checkmark button ✅, which moves them into your Active list.
If you don’t confirm, they’ll remain in Pending status.
If they’re irrelevant, you can delete them so they don’t clutter your workspace.
Expert Mode – Already have keywords in mind? Enter them manually, separated by commas, to add them directly to your keyword set.
Manage Your Keywords
Every keyword you interact with falls into one of three statuses:Active – The keywords you’ve approved and are currently tracking.
Pending – Suggestions generated by the app that you haven’t acted on yet.
Deleted – Ideas you’ve reviewed but decided not to use.
There’s also an All tab where you can see every keyword tied to that page, regardless of status
Why Per-Page Scanning Matters
Precision: Store-wide scanning is great for strategy, but per-page scanning lets you refine content where it counts. If one product drives 40% of your sales, optimizing that page with the right keywords could double its impact.
Relevance: Each page has its own purpose and audience. A keyword perfect for your blog might not work on a product page. Per-page scans ensure your keywords always fit the context.
Time Savings: Instead of manually researching keywords for each page, Keyword Studio delivers ready-to-use insights instantly just clicking in one button. That means less time guessing and more time growing.
Conversion Potential: By aligning page-specific keywords with buyer intent, you increase the likelihood that visitors don’t just land on your site—they make a purchase.
Where to Use Keywords
Once identified, keywords need to be implemented with care. Search engines reward clarity, not repetition. Good practice includes:
Adding primary keywords to your title tags, H1 headings, and meta descriptions.
Mentioning them naturally in the first paragraph of your product or collection descriptions.
Avoiding keyword stuffing, which hurts both rankings and user experience.
Shopify merchants using Plug In SEO’s Titles & Descriptions feature already know how much time this can save. Updating dozens—or hundreds—of product pages with optimized keywords becomes manageable, not overwhelming.
The Balance Between Volume and Competition
A successful keyword strategy always considers two elements:
Monthly search volume – how many times a keyword is searched each month.
Competitiveness – how difficult it is to rank for that keyword.
The sweet spot? High-volume, low-competition keywords—or specific long-tail phrases that convert better than broad, generic ones. Staying on top of this balance requires regular monitoring, since trends shift with seasons, market changes, and evolving consumer behavior.
Built for Shopify Merchants
The real magic of Keyword Studio’s per-page scanning is that it was designed with Shopify merchants in mind.
No more drowning in spreadsheets or paying for expensive tools. With Keyword Studio, you can run scans directly inside your store—page by page—and bring the power of professional SEO into your daily workflow.
The Future of Smarter SEO
Search is evolving fast. AI results, voice search, and shifting customer behavior mean staying visible requires both flexibility and focus. With per-page keyword scanning, you get both: the big-picture trends across your store and the page-level details that turn visitors into buyers.
This isn’t just another SEO tool—it’s your partner in making smarter, faster, and more impactful keyword decisions.
👉 Ready to optimize smarter, not harder? Install Plug In SEO today and put Keyword Studio to work for your store.