How Plug In SEO Works: A Step-by-Step Workflow

Summary

If you’ve ever wondered how to get the most out of Plug In SEO, this guide walks you through the app step by step. From identifying technical SEO issues to discovering new keyword opportunities, Plug In SEO brings everything you need to optimize your Shopify store — all in one place.

Whether you’re a beginner or a seasoned store owner, here’s how to use each section effectively.

When you first open the app, you’ll land on the Dashboard — your command center.
Here, you’ll see:

You can also connect your Google Search Console to see real-time search data, including top-performing pages and keyword trends — directly inside the app.

Issues are color-coded so you can prioritize easily:

This visual summary helps you focus on what matters most.

The goal here: Get a quick health check and know exactly where to focus your efforts.

The Keyword Studio is one of Plug In SEO’s most powerful tools. This is where you'll find golden opportunities to rank higher. It scans your entire store to identify keyword opportunities and helps you manage them all in one place — saving hours of manual research.

Inside Keyword Studio, you can:

There are two ways to add keywords:

Paste your shop, product, or blog URL and click Generate.
The app will analyze your content and suggest fresh, relevant keywords.
Then you can:

Already have your own list of keywords?
Just enter them manually, separated by commas. It’s a quick way to take full control of your keyword targeting.

Want to focus on one page at a time?
Use the new Per-Page Keyword Scan to zoom in on a specific product, collection, or blog page.
This gives you tailored keyword suggestions for each page — helping you fine-tune where it matters most.

The goal here: Never run out of relevant keyword ideas and understand exactly what terms your specific pages should target.

If you want to go deeper in keyword studio, check this article.

This is where the magic happens. In the Optimization Studio, you run the SEO Scanner to get a detailed audit of your store.

Run a Scan: Check your profile section to see how many scans your plan includes per month. Run the scanner to uncover every SEO issue.

Your results will show:

Drill Down & Fix: Filter issues by category or search for a specific page to see its individual SEO score. Click on any product to see all issues affecting it. After making a fix, hit Recheck to confirm it's resolved.

Important: Performing an individual page Recheck after fixing its issues does not count against your monthly global scan quota. This feature is specifically designed to let you verify your corrections immediately and as often as needed, without impacting your main allocation of full site scans.

Action Items: On the right, a clear list shows all issues from major to minor, so you know exactly what to do next. Stuck? Every issue has a link to a detailed support article with step-by-step fixing instructions. Just click in the name of the issues and you will see it.

The goal here: Identify, understand, and fix every technical and on-page SEO error systematically.

Pro Tip: The Optimal SEO Workflow
For the best results, follow this sequence:

This method ensures your keyword strategy and technical SEO work together for maximum impact.

In the Blog tab, you can connect your store’s blog and even set posting reminders.
If you go too long without publishing, Plug In SEO will notify you — helping you stay consistent and improve long-term rankings.

This section lists all the broken links on your site.
To fix one, just click Fix, paste the correct URL, and you’re done.
Keeping your links healthy prevents visitors and search engines from running into dead ends.

Here, you can edit meta titles and descriptions for all your products, collections, and pages using powerful Liquid code.

If you want to set your own meta titles and descriptions, just click Custom.
Not sure how to use Liquid? We provide sample articles with copy-paste examples. Also, you can create your own.

You’ll also see a Live Search Engine Preview that shows exactly how your page will appear in Google search results.

This gives you full control to optimize your meta information with relevant keywords, helping your store stand out in search results.

In this section, you can add your logo, reviews, and social media links.
This creates structured data (JSON-LD) that helps Google better understand your business and display rich results — like star ratings or brand info — in search results.

Here, you’ll find your store URL, subscription details, and available scan credits.
You can manage your plan and track your usage anytime.

You’ll also see the option to enable or disable Periodic Scans, which automatically check your store for SEO issues on a regular basis.

In the same section, you can select your preferred language for the app interface, making navigation easier in the language you’re most comfortable with.

If you ever need guidance, visit the Help section. Your gateway to expert help.
You’ll find:

And if you need one-on-one help, you can always contact our team by chat or email — we’re happy to assist.

Plug In SEO brings together everything a Shopify merchant needs to manage SEO efficiently — from fixing errors to finding new growth opportunities.

No spreadsheets, no complicated tools — just actionable insights, all in one place.

Ready to get started?

Want an audio visual walkthrough? Check out our Plug In SEO Demo Video on YouTube to see each step in action, from tracking issues and generating keyword ideas to optimizing your titles, descriptions, and schema markup.

This video complements everything covered in this guide, giving you a hands-on view of how to make the most of Plug In SEO for your Shopify store.

👉 Install Plug In SEO and see how easy SEO can be.