Summary

If you’ve ever wondered how to get the most out of Plug In SEO, this guide walks you through the app step by step. From identifying technical SEO issues to discovering new keyword opportunities, Plug In SEO brings everything you need to optimize your Shopify store — all in one place.

Whether you’re a beginner or a seasoned store owner, here’s how to use each section effectively.

When you open the app you land on Home. It's written in plain English with your real numbers in it, so you can read it top to bottom and know what to do — no charts to interpret. Each block links straight to the page where you'd fix the thing it's telling you about.

A few sentences on the state of your store right now: how many of your best keyword candidates you're actually using, how many urgent and good-to-address issues the last scan found and how many of them can be fixed automatically, and how many broken links you have.

Your short list of open jobs, each tagged Urgent or Important, with one line explaining why it matters — fix suggestions written and waiting for your review, keyword research that's gone stale, broken links sending visitors to dead pages.

The issues hurting you most, highest impact first, so you don't have to work out the order yourself.

One block per section of the app — Keyword Studio, SEO Scanner, Issue Fixes, Broken Links and Analytics — each summarising what that section would tell you if you opened it. The SEO Scanner block also shows when your last scan ran, and the Analytics block compares your issue counts to last month and to when you started, so you can see progress without opening a chart.

Whether each Plug In SEO app embed is On or Off in your theme, with a Turn on button for any that aren't. There are four, and each one does a specific job:

- SEO Optimized Title — your product and collection titles are being optimized

- SEO Optimized Description — your meta descriptions are being written

- SEO Structured Data — Google is getting product schema from your store

- SEO Google Search Console — your Search Console data is flowing into Analytics

Your optimizations don't reach your storefront until these are on, so it's worth checking here first.

The goal here: Open the app, read the page, and know exactly what to do next.

The Keyword Studio is one of Plug In SEO's most powerful tools. This is where you'll find golden opportunities to rank higher. It scans your entire store to identify keyword opportunities and helps you manage them all in one place — saving hours of manual research.

- View all your keywords with their type, status, volume, and competitiveness

- Generate new keyword ideas

- Filter by Active, New Ideas, or Deleted keywords

Paste your shop, product, or blog URL and click Generate. The app will analyze your content and suggest fresh, relevant keywords. Then you can:

- Add them by clicking the green checkmark ✅ (they'll move to Active)

- Leave them in Pending to review later

- Or delete the ones you don't need

Already have your own list of keywords? Just enter them manually, separated by commas. It's a quick way to take full control of your keyword targeting.

Want to focus on one page at a time? Use the Per-Page Keyword Scan to zoom in on a specific product, collection, or blog page. This gives you tailored keyword suggestions for each page — helping you fine-tune where it matters most.

The goal here: Never run out of relevant keyword ideas and understand exactly what terms your specific pages should target.

If you want to go deeper in Keyword Studio, check this article: Introducing Keyword Studio's new per-page scanning feature

This is where the audit happens. In the SEO Scanner you run a full scan of your store and work through what it finds.

Run a Scan: Check your profile section to see how many scans your plan includes per month. Run the scanner to uncover every SEO issue.

Your results will show:

- Critical issues (red)

- Warnings (yellow)

- Looking good (green)

Drill Down & Fix: Filter issues by category or search for a specific page to see its individual SEO score. Click on any product to see all issues affecting it. After making a fix, hit Recheck to confirm it's resolved.

Important: Performing an individual page Recheck after fixing its issues does not count against your monthly global scan quota. This feature is specifically designed to let you verify your corrections immediately and as often as needed, without impacting your main allocation of full site scans.

Look for the wrench 🔧 — it tells you what you can fix inside the app rather than by hand:

- A wrench in the action column opens Issue Fixes, where you can correct that issue across every affected page at once.

- A smaller wrench next to the count means the issue is fixable in the app too, but from a different section.

The same marks appear on an individual page, so you can work through one page at a time instead of in bulk.

Action Items: On the right, a clear list shows all issues from major to minor, so you know exactly what to do next. Stuck? Every issue has a link to a detailed support article with step-by-step fixing instructions. Just click on the name of the issue and you'll see it.

The goal here: Identify, understand, and fix every technical and on-page SEO error systematically.

Pro Tip: The Optimal SEO Workflow
For the best results, follow this sequence:

This method ensures your keyword strategy and technical SEO work together for maximum impact.

When the scan flags the same problem on many pages, Issue Fixes lets you correct them together instead of one at a time, without leaving the app.

Pick an issue type, tick the pages you want to fix, and click Generate suggestions. Plug In SEO builds each suggestion around your keywords and tells you why it chose what it chose. Click Review suggestions, pick one, and click Apply — it writes straight to Shopify.

If a page you selected has no keyword research of its own, the app tells you and offers two ways forward: run keyword research for that page, or carry on with your store-wide keywords. Page-level keywords make the suggestion specific to that page; store-wide keywords are more generic. Keyword research uses your plan's quota.

The goal here: Clear a whole category of issues in one pass instead of page by page.

Full walkthrough: Issue Fixes: fix the issues your scan found, without leaving the app

The Analytics page is where you see whether your SEO work is moving the needle. It has four sections:

- Search Trends — Total Impressions, Total Clicks, Average CTR and Average Position, straight from Google Search Console. If you haven't connected your store yet, this is where you'll find the Connect to Google Search Console button.

- Top Pages — your best-performing pages in search, with clicks, SEO score, CTR and average position for each.

- SEO Improvement Trends — a month-by-month chart of your issue counts, one line each for Critical, Warning and Pass. Over time you want the green line climbing and the red and yellow ones falling.

- Keywords Density — how densely each of your target keywords appears across your content, measured at every scan.

The goal here: Stop guessing. See which pages earn traffic and whether your fixes are reducing issues over time.

More detail: What metrics are tracked in my SEO trends?

This section lists all the broken links on your site.
To fix one, just click Fix, paste the correct URL, and you’re done.
Keeping your links healthy prevents visitors and search engines from running into dead ends.

Here, you can edit meta titles and descriptions for all your products, collections, and pages using powerful Liquid code.

If you want to set your own meta titles and descriptions, just click Custom.
Not sure how to use Liquid? We provide sample articles with copy-paste examples. Also, you can create your own.

You’ll also see a Live Search Engine Preview that shows exactly how your page will appear in Google search results.

This gives you full control to optimize your meta information with relevant keywords, helping your store stand out in search results.

In this section, you can add your logo, reviews, and social media links.
This creates structured data (JSON-LD) that helps Google better understand your business and display rich results — like star ratings or brand info — in search results.

Here, you’ll find your store URL, subscription details, and available scan credits.
You can manage your plan and track your usage anytime.

You’ll also see the option to enable or disable Periodic Scans, which automatically check your store for SEO issues on a regular basis.

In the same section, you can select your preferred language for the app interface, making navigation easier in the language you’re most comfortable with.

If you ever need guidance, visit the Help section. Your gateway to expert help.
You’ll find our SEO Help Center.

And if you need one-on-one help, you can always contact our team by chat or email — we’re happy to assist.

Plug In SEO brings together everything a Shopify merchant needs to manage SEO efficiently — from fixing errors to finding new growth opportunities.

No spreadsheets, no complicated tools — just actionable insights, all in one place.

Ready to get started?

Want an audio visual walkthrough? Check out our Plug In SEO Demo Video on YouTube to see each step in action, from tracking issues and generating keyword ideas to optimizing your titles, descriptions, and schema markup.

This video complements everything covered in this guide, giving you a hands-on view of how to make the most of Plug In SEO for your Shopify store.

👉 Install Plug In SEO and see how easy SEO can be.