Who this article is for: Plug In SEO users who want to learn about enhancing product descriptions and how to solve problems flagged by the SEO Shop Scan. What you'll learn: You'll learn about best practices for writing descriptions and we offer some practical advice for solving SEO problems flagged by Plug In SEO's SEO Shop Scanner. |
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Best Practices for Writing Product Descriptions
The most reliable way to get your products on the first page of search engine results is to craft compelling product descriptions that speak to both search engines and customers. This is the key to boosting your online store's visibility.
You need to strike the right balance between optimizing for search engines and focusing on your customers. Pro Tip: Focus on your Customers; not the search engine bots.
Start by understanding your target audience and the keywords they'd use to search for your products. Research relevant terms using keyword research tools and incorporate them naturally throughout your descriptions. But remember, prioritize user-friendliness over keyword stuffing. Focus on writing clear, concise copy that highlights the benefits your product offers and how it solves customers' problems.
Don't just list features; tell a story. Use engaging language to paint a picture of how your product will improve your customers' lives. Break up text with bullet points and subheadings and use strong calls to action to encourage conversions. Finally, optimize for mobile users by keeping descriptions scannable and ensuring your product pages load quickly. By following these steps, you can create SEO-friendly descriptions that both attract search engines and convert website visitors into buyers.
Here are some tips to keep in mind:
- As a rule of thumb aim for 300 or more words in the product descriptions.
- Use 2 - 3 keywords or phrases in the first 100 words of your product description.
- Do not overstuff the description with exactly the same keywords. Aim to write great copy that informs and inspires the customer to purchase your product.
- Break up your product description into smaller sections that explain the benefits of the product.
- Use H2 and H3 subheadings to title each of the smaller sections. Use keyword variations in these subheadings.
Common SEO Problems Found on Product Pages
Plug In SEO's SEO Shop Scanner frequently finds the following issues with product descriptions. We'll provide some simple tips to solve the problem:
- Keywords Not Found In Product Description - If you have not used any of the active keywords listed in the Keyword Studio, you'll see this flagged as a problem.
- Only One Keyword Found In Product Description - If you have only used one of the active keywords listed in the Keyword Studio, you'll see this flagged as a problem.
- Keyword Stuffing Alert - if you over do it and use any single keyword more than three times in the first 100 words of your product description, you'll see this flagged as problem. Reduce the number of times it's used or use a variation of the keyword.
Content Length
While there is no exact rule about how long product descriptions have to be, it's best practice to aim to write a minimum of 300 words while explaining your product to your customers.
If your product description has less than 300 words in it, we provide a content length warning. If the product description has fewer than 100 words we mark the SEO check as critical.
See best practices above to better understand how to craft a winning product description.
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