Who this article is for: Plug In SEO users who want learn how to fix issues related to critical and warning checks of links and objects on the page. What you'll learn: You'll learn about the importance of strategically naming all of the assets in your pages, and how to fix common problems related the links and objects on your pages. |
Offer: If you'd like to have our SEO experts help you with solving these issues and speeding up your SEO success journey, please consider purchasing our Quick Start Service. |
This Article Covers:
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Best Practices For Naming Files and Objects
Good file names share the following characteristics.
The file name should describe the content of the file using real english words
The file name should use your good keywords and keyword phrases
Use dashes “-” rather than underscores “_” in your filenames. Dashes connect words, but underscores act as a hard stop for search engine crawlers, so the words will not be linked.
Keep your filename pithy, 4-6 words is a good length.
Search engine bots do not see images or embedded files, they only read the code. So If your filename is:
cdn.shopify.com/s/files/1/0017/3287/0210/files/1_275x.jpg the search engine is not clued into what your image is about.
On the other hand if your file is named:
cdn.shopify.com/s/files/1/0017/3287/0210/files/coffee-beans.jpg then the search engine knows it’s a file that contains an image of coffee beans.
You can only modify the part of the keyword that comes after /files/
If you repeat this in your alt-text, now your keywords are appearing twice, without the website looking like you’re stuffing keywords into the on-page text.
How to Update File Names and ALT Image Text
Video Tutorial |
Specific Checks Associated with Links and Objects
To fix all of the issues mentioned below, follow the steps in the video tutorial and use our best practices described above while naming the files.
File Names Do Not Contain Valid Words
As in the example above if your files are named like, 1_275x.jpg, the SEO Shop Scanner will flag this as a warning.
File Name Does Not Contain Keywords
If all objects on the page do not contain keywords you'll see this issue.
Some File Names Contain Active Keywords; Others Do Not
If some objects on the page do not contain keywords you'll see this issue.