Your page title does two jobs at once.

It tells search engines what the page is about. Google and Bing read the title to work out the topic and whether it answers what someone searched for, so a title carrying the right keywords is easier to rank.

And it's the first thing a shopper reads about you in the results. The title is what makes someone click your store instead of the one above it. Clear and specific beats clever.

Crafting effective page titles is an SEO superpower. Here are 10 best practices to guide you:

Bonus Tip: Use Plug In SEO's Title tag and meta description preview tool to visualize how your title and description will appear in search results as you're creating your new product pages.

If the scan flagged a handful of pages and you want each title written for that specific page, Issue Fixes is the quicker route.

1: Open Issue Fixes in the Plug In SEO menu.

2: Choose any of the Title Tag issues listed.

3: Tick the pages you want to fix — you can work through several at once.

4: Click Generate suggestions. Plug In SEO writes a title built around your keywords and shows you why it chose it.

5: Click Review suggestions, pick one and click Apply. It writes straight to the page in Shopify.

Every suggestion is built around keywords. If a page you selected has no keyword research of its own, Plug In SEO tells you and offers two ways forward: run keyword research for that page, or carry on with your store-wide keywords.

Note: keyword research uses your plan's quota, so how much you can run depends on your plan.

Full walkthrough: Issue Fixes: fix the issues your scan found, without leaving the app

By default the Plug In SEO editor attempts to create dynamic Titles for your Shop's pages. But it needs your help.

In each of the page categories, there is a space for you to add a short description or additional details. Use these spaces to craft an eye-catching pithy statement that uses several powerful keywords or phrases.

This is the quickest way to solve all of the keyword and length related problems in the SEO scan in one go.

If you want to craft a more customized page title or meta description you can do so using the Custom Setting in the editor using liquid code. To learn more about using liquid code in the editor, please review the page dedicated to customizing the title and description templates.

If you follow the best practices outlined above all the common problems related to titles will take care of themselves.

There are two ways to fix this, and which one is right depends on your keyword strategy. Read both and pick one — or use a combination.

Method 1: Update the title

Go to Titles and Descriptions.

In each section you can add keywords to the title for that type of page, and it applies to every page of that type at once. You can correct this for all your product pages or all your collection pages in one go.

If you're comfortable writing liquid code, switch from Recommended to Custom and write your own. More on custom liquid code in Plug In SEO here.

Click Save and preview. You'll see a preview of your new titles and meta descriptions, and you'll see them updated in the page source on your shop too.

A good page title carries three things: the name of the product or page, at least one primary keyword or key phrase, and your store name.

Method 2: Update your keywords

If your title already carries those three things but the keyword isn't in your active list, add it.

Go to Keyword Studio.

Check that 2–3 of the words and phrases from your title and meta description are in your Active Keywords.

If they're not, add them under Keyword Studio > Expert Mode.

Then recheck the page. Plug In SEO looks for at least two keywords across all the places that matter: page title, meta description, image alt tags, headings, subheadings and body text.