How do I customise my default title and description templates?

The default title and description templates are used when there isn't a template for the page type (collection/product/article/blog/page/homepage/search/404) being viewed and a title/description hasn't been manually entered in your Shopify admin 'Edit website SEO' section of the collection/product/article/blog/page.

It's preferable to have title and description templates set up for all of the page types (collection/product/article/blog/page/homepage/search/404), but this default title and description acts as an SEO fallback in case you haven't created them yet.

Plug in SEO will automatically generate a default title and description template. If the titles and descriptions being generated automatically are not best for your shop you have the option to create a custom template using liquid code.

New to using liquid code? Read our guide here: Plug in SEO Liquid

Edit Our Recommended Templates

To make small customizations to your page title or description you can copy the template that we recommend by default and make adjustments.

To edit your title or description template:

1. Review the 'Default Title Template' and 'Default Description Template' below
2. Copy and paste one into either the relevant collection template field  in the Plug in SEO app
3. Update the text and liquid code as desired
4. Press 'Save and preview'
5. Scroll down and view the new title or description in the 'Live Search Engine Preview'

Title template

%% page_title %% | Stock Photo Clichés on T-shirts | %% shop.name %%

Description template

%% page_description || append_not_empty: '.' %% Celebrate the stock photograph with a range of t-shirts and sweaters. We hope to create a paradigm shift in apparel production with a cookie-cutter approach to design.

Example Search Result Output: