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How do I write a strong homepage title and description?
How do I write a strong homepage title and description?
Mike Simmons avatar
Written by Mike Simmons
Updated over 2 months ago

Unlike other pages, your shop has a single homepage, so simply writing a title and description in the field (without any Liquid code) is the best approach for SEO.

Your homepage is the most important page for SEO. As such, it is important to take the time to write a compelling, keyword-rich title and description.

Create a Homepage Title

Your homepage title should:

  • Be no longer then a sentence

  • Use 4-5 keywords or key phrases

  • Format as a sentence, not a list

  • Summarize the products that you sell and what makes your shop unique

To add a homepage title:

  1. Review the 'Example Title' below

  2. Change the text to something more appropriate for your shop

  3. Press 'Save and preview'

  4. Scroll down and view the new title in the 'Live Search Engine Preview'

Example Title:

Stock Photo Clichés on T-shirts: high quality Stock Photo Tees

Example Search Result:

Stock Photo Clichés on T-shirts: high quality Stock Photo Tees

A place to celebrate the stock photograph with a range of t-shirts and sweaters. We hope to create a paradigm shift in apparel production with a cookie-cutter approach to design.

Create a Homepage Description

Your homepage description should:

  • Should be 2-3 sentences

  • Explain what makes your brand and products unique

  • Format as sentences, not a list of keywords

To add a homepage description:

  1. Review the 'Example Description' below

  2. Change the text to something more appropriate for your shop

  3. Press 'Save and preview'

  4. Scroll down and view the new description in the 'Live Search Engine Preview'

Example Description:

A place to celebrate the stock photograph with a range of t-shirts and sweaters. We hope to create a paradigm shift in apparel production with a cookie-cutter approach to design.

Example Search Result:

Stock Photo Clichés on T-shirts: high quality Stock Photo Tees

A place to celebrate the stock photograph with a range of t-shirts and sweaters. We hope to create a paradigm shift in apparel production with a cookie-cutter approach to design.

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