How to Fix SEO Problems: Root Domains

The length of your root domain (the main part of your website address before the .com, .org, etc.) has little to no direct correlation with search engine optimization (SEO). Here's why:

• Search engine focus: Search engines like Google, Bing, etc prioritize factors like content relevance, website authority, and user experience for ranking. Domain length itself isn't a major ranking signal.
• Shorter vs. Longer: There's no inherent SEO advantage to a shorter or longer domain name.

However, there are some indirect ways in which domain length can influence SEO:

• Clarity and Branding: A shorter, more memorable domain name can be easier for users to type and recall, potentially leading to more organic traffic and brand recognition. This can indirectly benefit SEO.
• Keyword Inclusion: Including a relevant keyword in your domain name can be a very minor SEO factor. However, this can be achieved with a short or long domain depending on the keyword and brand fit.

For this reason the SEO Shop Scanner provides a warning for long (15+ characters) and very long (30+ characters). 

Here's what to focus on for better SEO instead of domain length:

• High-Quality Content: Create informative, engaging content on your product pages, collections and blogs/articles that targets relevant keywords and provides value to users.
• Website Structure: Ensure your website has a clear structure with proper navigation, making it easy for search engines and users to find the information they need.

Key Takeaways:

If you have not purchased your domain name already:

Try to purchase a short domain that includes a direct keyword. This advice is mostly for brand awareness versus search engine optimization.

For example if you're planning on selling furniture in your online shop, it could be a benefit to your brand over time to have furniture in your root domain name.

If you have already purchased your domain name:

Go ahead with it. 

Don't get hung up on domain length for SEO purposes. Focus on creating a great store with valuable content and a user-friendly experience.