How do I customise my article title and description templates?

By default Plug in SEO generates unique page titles and meta descriptions for your articles, offering new ways to improve your ranking and increase clickthrough rate.

If the titles and descriptions being generated by default are not best for your shop you have the option to create a custom template using liquid code.

New to using liquid code? Read our guide here: Plug in SEO Liquid

Option 1: Edit Our Recommended Templates

To make small customizations to your page title or description you can copy the template that we recommend by default and make adjustments.

To edit your title or description template:

1. Review the 'Default Title Template' and 'Default Description Template' below
2. Copy and paste one into either the relevant collection template field  in the Plug in SEO app
3. Update the text and liquid code as desired
4. Press 'Save and preview'
5. Scroll down and view the new title or description in the 'Live Search Engine Preview'

%% article.title %%%% article.tags || take: '3' || join: ', ' || prepend_not_empty: ' | ' || append_not_empty: ' and more' %% | %% shop.name %% %% blog.title %% blogDescription template

Default Description Template:

%% article.excerpt_or_content || strip_newlines || strip_html || escape %%%% article.tags || take: '6' || join: ', ' || prepend_not_empty: ' Read about ' || append_not_empty: ' and more' %% %% article.title %% on the %% shop.name %% %% blog.title %% blog

Example Search Result Output:

Option 2: Use or Modify a Different Example Templates

If you have some well-known authors use article.author. Or maybe you want to emphasize your freshest work? Try article.published_at. Tagging gives you excellent SEO visibility too with article.tags.

Take a look at our most popular options below and then craft the perfect title and description templates for your shop.

New to using liquid code? Read our guide here: Plug in SEO Liquid

article.author

Input

Read %% article.author %%'s writing exclusively here

Output

Read Graham Greene's writing exclusively here

---

article.comments

Input

Read what people are saying "%% article.comments || map: 'content' || take: '3' || join: '", "' %%"

Output

Read what people are saying "Astounding writing as always!", "Sparkling", "Didnt lke it"

---

article.comments_count

Input

%% article.comments_count %% comments about %% article.title %%

Output

13 comments about 10 Most Common Stock Photo Clichés

---

article.content

Input

%% article.content || strip_newlines || strip_html || escape || truncate: '100' %%

Output

Stock photos at the best of times are a bit hit-and-miss. We look at 10 of the most hideous commo...

---

article.created_at

Input

%% article.created_at || date: '%B %d' %%: %% article.title %%

Output

January 13: Adobe relaunches stock photo service

---

article.excerpt

Input

%% article.excerpt %%

Output

Overenthusiastic models? Leaning against invisible objects? Blank signs? This and more of the most common stock photo clichés

---

article.excerpt_or_content

Input

%% article.excerpt_or_content || strip_newlines || strip_html || escape %%

Output

Overenthusiastic models? Leaning against invisible objects? Blank signs? This and more of the most common stock photo clichés

---

article.published_at

Input

%% article.title %% %% article.published_at || date: '%B %d' %%

Output

Adobe relaunches stock photo service January 16

---

article.tags

Input

%% article.title %%: discover %% article.tags || take: '3' || join: ', ' %%

Output

10 Most Common Stock Photo Clichés: discover exaggerating models, technology clichés

---

article.title

Input

%% article.title %%

Output

10 Most Common Stock Photo Clichés

---

article.user.bio

Input

%% article.user.bio %%

Output

Greene started as a private tutor and then turned to journalism – first on the Nottingham Journal, and then as a sub-editor on The Times.

---

article.user.first_name, article.user.last_name

Input

%% article.user.first_name %% %% article.user.last_name %% writes about %% article.title %%

Output

Graham Greene writes about 10 Most Common Stock Photo Clichés

---

 

Option 3: Create a Unique Custom Template

If none of the examples above suit the type of template you would like for your shop you can use any available liquid objects to create a unique template for your shop.

You can view all available liquid objects here:

• All of the Article object attributes
• All of the Blog object attributes
• shop