SEO mainly focuses on the acquisition or top part of the sales funnel, making your site appear more often (and in a higher position) in Google search results.
While we can’t guarantee that improving your SEO will get you more sales, what we can say is that increasing traffic to your online store increases the probability that visitors will convert to sellers.
If 1% of visitors to your site convert or make a purchase, (Shopify will have the conversion rate report for your store in Analytics) and you go from 100 visitors per month to 400 due to improved SEO performance, then you should see 4 monthly sales vs. 1!
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