Who this article is for: Merchants using Plug in AI who want shoppers and AI shopping agents to find answers to the questions people actually ask about a product.
What you'll learn: How to add questions by hand, how to have the app suggest questions and answers, and how many to aim for.
Product Q&A holds the questions shoppers ask before buying, with answers grounded in your product details. They're shown to customers and read by AI shopping agents.
1. Open Optimize products and pick a product
2. Find the Product Q&A section
The badge tells you where the product stands: No Q&A when there's nothing, Partial while some questions are still unanswered, with a count like 1 / 3 questions.
The count is answered questions, not questions added. A question you've typed but not answered yet still counts as zero — which is why a product can show 0 / 3 with three questions sitting there. The same number appears in the Q&A column of the Optimize products list.
There are two ways to fill it: add questions yourself, or have the app suggest them.
3. Either add a question yourself…
Click Add question and type it in. Then either write the answer yourself, or click Suggest answer and let the app write it from your product details.
Remove deletes the question.
4. …or let the app suggest them
Click Suggest questions. The app proposes three at a time, based on your product.
The questions arrive with empty answers.
5. Get the answers
Click Suggest answer on a question and the app writes it.
It works one question at a time — there's no single button that answers them all at once, so go through them one by one.
6. Review, then save
Read every answer before you keep it. Remove drops any question you don't want.
When you're done, click Save in the unsaved-changes bar at the top. Nothing is stored until you save.
How many questions should you add?
Aim for at least three. That's what the badge counts towards, and three is enough for an agent to have something specific to quote.
You can add up to ten. Beyond that, more questions don't help — quality beats volume, and a vague answer is worse than no answer.
What happens next
Writing the Q&A is only half of it. Shoppers can't see it on your product page until the Q&A block is added to your theme. That one-off step is in How to make your products visible to AI agents.