Who this article is for: Plug In AI users who have written Q&A or agent descriptions and want shoppers and AI shopping agents to actually see them.
What you'll learn: The two one-off steps that make that content visible, and how to tell when each one is done.
Why there are two steps
Writing a Q&A or an agent description doesn't publish it. The content is saved against each product, but two separate things have to be switched on before anyone can read it — one for shoppers on your storefront, one for AI shopping agents.
You only do each of these once. The app confirms both for you, and once they're both done you'll see a Visible to AI agents badge at the top.
Show Q&A on your product pages
The Q&A you write is stored on each product, but shoppers can't see it until the Q&A block is on your product page.
1. Click Add the block to my theme. The theme editor opens with the Q&A block already placed on your product page.
2. Press Save in the theme editor. Three things to look for: the block listed as Product Q&A — Questions & answers under Product information on the left, the questions rendered on the page itself, and the Save button top right. Nothing is live until you press it.
3. Come back to the app and click Check my product page. We look at one of your product pages for the block and confirm it for you.
If it tells you we couldn't find the block, you most likely closed the theme editor without saving. Open it again, press Save, then check again.
The confirmation shows when it last looked and whether the block is still live, with a Check again link next to it. If you switch themes later, the block won't carry over — your new theme needs it added the same way. That's what the check is there to catch.
Send your agent description to the Shopify Catalog
Shopify sends your products to AI shopping agents such as ChatGPT and Copilot through the Shopify Catalog. By default it sends your storefront description. Point it at the agent description instead, so agents get the fact-dense version.
1. In your Shopify admin, open Sales channels, then Agentic.
2. In Sources, click Review how your product data is sent to the Shopify Catalog.
3. Set the Product description source to the metafield Agent description (aipd.agent_description) and save.
4. Come back to the app and tick I've mapped Product description to Agent description.
This one is a checkbox rather than an automatic check, because Shopify doesn't expose the Catalog mapping to us. If you change your Agentic settings later, come back and re-check it.
When both are done
The badge at the top turns to Visible to AI agents and shows when it was last confirmed. Edit reopens the two steps if you ever need to go back to them.
That's the state you want to stay in. Nothing else needs doing — from here, the Q&A and agent descriptions you write go out on their own.