Who this article is for: Plug In AI users who want to quickly generate SEO-optimized product titles and descriptions using AI-powered tools. What you will learn: How to use the AI generation feature to create compelling, SEO-friendly page titles and descriptions, configure settings for optimal results, and save your changes to your live store. |
Summary
A product’s Page Title and Description are critical for SEO. They are the first thing potential customers see in Google search results. Well-crafted titles and descriptions can improve click-through rates, drive more traffic, and boost search engine rankings.
Plug In AI’s AI generation tool simplifies this process by analyzing your product information and crafting unique, effective content with your guidance. This saves time and ensures SEO best practices are implemented without requiring deep expertise.
Step-by-Step Guide
Step 1: Navigate to the Product Optimization Page
From the main navigation menu, click Optimize.
This opens the “Optimize products” page, displaying all products in your store.
Step 2: Accessing the AI Generation Tools
Locate the product you want to optimize.
Click Edit for that product.
A dropdown menu will appear with several options. From the dropdown, select Generate title to create a new page title or Generate description to create a new product description.
Step 3: Configuring the AI Generation Settings
After selecting a generation option, a modal window will appear. This is your control panel for guiding the AI.
The top of the modal window will appear showing the current title or description and a character counter.
Configure the following settings for best results:
Language: Choose the target language for your audience (e.g., English (UK)).
Tone of voice: This setting defines the style and personality of the generated text. Pick a style that matches your brand identity.
Target keyword: This is the most important field for SEO. Enter the main keyword your customers would use to find this product. The AI will prioritize including it naturally. Pro Tip: Before generating, always define your most important keyword. For a "Coconut Bar Soap", a good target keyword might be "organic coconut soap for sensitive skin".
Special instructions (optional): This free-form text box gives you powerful control to fine-tune the AI's output. Add specific keywords, highlight features, or set constraints.
Example instructions:
“Emphasize that it’s handmade in small batches.”
“Mention the lavender and chamomile scent.”
“Include the phrases ‘plastic-free packaging’ and ‘free shipping’.”
“Do not use the word ‘cheap’.”
Step 4: Generating and Reviewing the Content
Click Generate title or Generate description.
The AI will take a few moments to process your request. The text area at the top of the modal will then be updated with the newly crafted, SEO-optimized content.
Review the suggestion. Read it to ensure it accurately reflects your product and brand voice. You can make manual edits directly in the text box for final touches. If you're not satisfied, you can click the "Generate" button again to receive a new variation.
Step 5: Saving and Publishing Your Changes
When satisfied, click Save & Publish.
The new content is applied to your live Shopify product page, updating what customers and search engines see.
Frequently Asked Questions (FAQ)
Q: What if I don’t like the generated text?
A: Click Generate again for a new suggestion or edit the text manually in the box.
Q: How do I know what keyword to use?
A: Think like your customer. Start with your product’s main feature (e.g., “leather wallet”), then add a unique descriptor (e.g., “slim leather wallet”).
Q: Does this change my live product page immediately?
A: No. Changes are only applied after clicking Save & Publish, so you can experiment safely.
Q: Can I use this for both titles and descriptions?
A: Yes. The process is identical. Simply choose either "Generate title" or "Generate description" in Step 2. It’s recommended to generate both for cohesive SEO optimization.