Your SEO trends live on the Analytics page in Plug In SEO, under Search Trends. The data comes from Google Search Console, so you'll need your store connected before anything appears here — see How To Connect Plug In SEO to Google Search Console. There are 4 metrics displayed.

The total number of times a customer saw a link to your shop after performing a Google Search in a given period of time.

The total number of times a customer clicked a link to your shop shown by Google in a given period of time.

CTR stands for click through rate. This is the average number of times a customer clicked on a link to your shop after viewing it in their Google search results.

The average position that a link to your shop appears on a search results page. 1 is the top position on the search results page with higher numbers appearing lower down.

Search Trends is one of four sections on Analytics. The other three are:

Your best-performing pages in search, with a row per page and these columns:

- Page Clicks — how many times someone clicked through to that page from Google

- Page Title — the page name, linked so you can open it

- SEO Score — that page's score from your last scan

- CTR — click-through rate for that page

- Position — its average position in search results

This table shows No Data until Google Search Console has sent through enough information for your store. A new store, or one connected recently, will sit empty for a while.

A month-by-month chart of your issue counts, with one line for each severity: Critical (red), Warning (yellow) and Pass (green). It's the clearest view of whether your work is paying off — over time you want the green line climbing and the red and yellow ones falling.

How densely each of your target keywords appears across your content, measured at every scan. Each keyword gets its own colour — the legend below the chart shows which is which — and each group of bars is one scan date, so you can see a keyword getting stronger or thinner as you edit your pages.