Overall S3OScore Impact: High
Expert Advice: "The Title tag is a crucial part of your web page that tells search engines what your page is about. Think of it like the label on a book's spine in a library. It's relied on heavily by the indexing algorithms to determine the relevance of your page to a user's search. In the search engine results pages the title is featured very prominently.
For best results leverage important keywords in your page's title and keep the title to 70 characters or fewer. These simple steps can greatly increase your chances of appearing higher in search results, attracting more visitors to your Shopify store. Keep your Title tags short and relevant for the best results."
- Mike, Owner of Plug In SEO
Title Length
The recommended length for Title tags is around 70 characters.
Thresholds
The overall impact of this flag on your SEO score is HIGH.
If your page's title tag is less than 70 characters the check resolves with a Pass status
If your page's title tag is between 70 and 100 characters the check resolves with a Warning status
If your page's title tag is over 100 characters the check resolves with a Critical status
Keywords
The title tag should contain a keyword that is saved in your keyword studio.
Thresholds
The overall impact of this flag on your SEO score is HIGH.
If your page's title tag does include an exact keyword that is saved in your Keyword Studio, the check resolves with a Pass status
If your page's title tag does not include an exact keyword that is saved in your Keyword Studio, the check resolves with a Critical status