"The meta description is a brief summary of a webpage that typically appears under the title in search engine results. While it doesn't directly affect how high your page ranks, it's important because it's your chance to tell potential visitors what your page is about and why they should click on it. A well-crafted meta description can make your page stand out and encourage more clicks, which can indirectly improve your ranking over time.

Think of it as your store’s window display; if it looks appealing, more people are likely to come in. So, it's important to write clear, engaging descriptions that include keywords your customers might be searching for, drawing more traffic to your e-commerce site." - Mike, Owner Plug In SEO

The recommended length for your page's meta description is 180 characters.