Keywords: A quick overview of what they are and how to use them

Keywords are how Search Engines connect your website to users who are searching for information or products to buy. When a Search Engine crawls your website it indexes the page and finds keywords to identify what your website is about. If implemented correctly, you can use keyword-optimized content to connect with your audience when they are ready to make a purchase.

By strategically placing relevant keywords throughout your website's content, you can improve its visibility and ranking on search engine results pages. This can lead to increased organic traffic and ultimately more conversions.

However, it's important to use keywords naturally and avoid overstuffing, as this can negatively impact the user experience and your site's credibility. Additionally, staying updated with the latest keyword trends and search behaviors can help you refine your content strategy for better results.

Dos and Don'ts

DO:

• Place important keywords near the beginning of the title (front-load keywords).
• Be Descriptive: Clearly describe the product and its key features.
• Keep It Concise: Keep titles concise while providing essential information.

DON'T:

• Don't overuse keywords; maintain a natural flow.
• Don't put in a bunch of keywords and make the text white so that user's can't see it.
  
  We encourage you to do keyword research and to keep expanding the keyword list, build out a big list of keywords, and include at least two of them in all of the important places for SEO on the page.
  
  Here's a handy checklist to get you started with On-Page SEO:

Use Keywords Strategically

Including keywords on your page can help it rank higher. But keyword stuffing (using keywords unnaturally) can do more harm than good.

Here are some tips to help you get the balance right:

• Only include keywords where they read naturally. Convert keywords into their correct grammatical forms.
• Use your primary keyword in the:
  • Body content—particularly the first paragraph
  • Title tag: The page title that can appear in search results
  • H1 tag: The on-page title, which should be similar or identical to the title tag
  • Meta description: The page summary that can appear in search results
  • *Use other (secondary) keywords within the body content and subheading tags where relevant

Long Tail Keywords

Adding long tail keywords (keywords that have 3 or more words) is so important for your SEO strategy.

Long tail keywords are longer and more specific phrases that visitors are more likely to use when they're closer to a point of purchase or when they're using voice search.

These keywords are highly valuable because they typically have lower competition and higher conversion rates.

In other words, they allow you to attract more qualified traffic and stand out in the crowded online marketplace.

So, if you want to improve your website's visibility and drive more relevant traffic, don't underestimate the power of long-tail keywords in your content and SEO efforts.