What metrics are tracked in my SEO trends?

The SEO trends sections displays key data collected by Google’s Search Console. There are 4 metrics displayed.

Total Impressions

The total number of times a customer saw a link to your shop after performing a Google Search in a given period of time.

Total Clicks

The total number of times a customer clicked a link to your shop shown by Google in a given period of time.

Average CTR

CTR stands for click through rate. This is the average number of times a customer clicked on a link to your shop after viewing it in their Google search results.

Average Position

The average position that a link to your shop appears on a search results page. 1 is the top position on the search results page with higher numbers appearing lower down.